How It All Began...

Once upon a time, somewhere between a missed flight, a rooftop sunrise, and a borrowed jacket that felt like fate, JAUCI was born.

Two women, Zara and Lucie, met in a broken-down elevator in Tokyo, both chasing different dreams. Zara had just missed a fashion show, wearing a rhinestone mini dress and no apologies. Lucie, soft-spoken but sharp, carried a suitcase filled with neutral linen and vintage books. They looked at each other. One bold, one quiet. Instantly, they knew they were the same kind of different.

That night turned into a conversation that never ended.

About fashion that feels like you. About style that doesn’t scream unless you want it to. About building something for women who live at every edge of the spectrum; loud, soft, chaotic, effortless. Fashion that fits the feeling of the moment, not just the trend of the season.

And so, JAUCI was born.

Not just a brand, but a love letter to the girls who like to keep it lowkey and luxe, and the ones who light up a room just by walking in. For the early risers and the afterparty souls. The iced-matcha minimalists and the beautiful romantics. The ones who get dressed for themselves.

At JAUCI, we design collections that tell a story. Sometimes whispered, sometimes shouted, but always true. From quiet staples with clean lines to statement pieces that speak for themselves, everything is crafted with intention, ease, and a little bit of magic ✨

We believe beauty lives in duality. Bold and bare. Soft and strong. Simple and stunning. Our pieces are made to evolve with you, from slow mornings and spontaneous flights to rooftop dinners and summer nights you won’t forget.

Because real style isn’t loud or quiet.

It’s honest.

Wear what you feel. Be who you are. No rules.

Just rhythm.

Welcome to JAUCI ❤️