
How It All Began...
It started in a tiny London flat, two best friends, a mirror, and a moment we’ll never forget.

Zara was standing in front of the mirror before uni, eyes puffy, face uneven, mumbling, “I just don’t feel pretty today.”
Lucie saw her best friend shrink into herself over something small, but something so real.

We tried every trick on TikTok, cold spoons, ice cubes, caffeine serums, but nothing helped Zara feel better.
So we turned to something older than trends: a rose quartz Gua Sha Lucie’s grandmum had gifted her. We followed the gentle strokes, and within minutes, Zara’s face looked fresher, lifted, calmer, like her.
But more than that, she smiled again.
That moment changed everything for us.

We realised how many girls wake up, look in the mirror, and wish their reflection looked different.
How many scroll through Instagram or TikTok and see flawless skin, snatched jawlines, and button noses, wondering, “Why don’t I look like that?”
How often we compare ourselves to beauty standards designed to make us feel like we’re never enough.
But you were never the problem.

So we built JAUCI, not just a beauty brand, but a movement to bring self-love back to skincare.
One simple tool, designed to lift your face, your glow, and your confidence, naturally.
Because you don’t need to fix your face.
You just need to show it love 💗
For the mornings you don’t feel your best.
For the days you compare yourself to “perfect” faces online.
For the days you just don’t feel like you.
Welcome to JAUCI, where beauty starts with kindness 💞
p.s. we see you, beautiful 🤍